• How can we measure the DPX of our Brand?

    Quality of the DPX of a product/set of products under a Brand can be measured : A) Across…

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  • What are the challenges associated with the creation and dissemination of Brand DPX across channels?

    Varied skills needed : The DPX involves creating digital content that varies from structured text data to images…

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  • What is Digital Product Experience (DPX) ?

    With the new age consumers (Digital First consumers) using Digital as their primary channel to know about products,…

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