With the new age consumers (Digital First consumers) using Digital as their primary channel to know about products, Brands are graduating from Product Information to Enabling consumers Experience their products digitally. Product Information like images, titles, specs, descriptions are getting superseded by Involved experiences communicated via Infographics, A+ content, 3D Models, Expert reviews, Consumer reviews, Videos, FAQ’s, etc.
These digital content assets create the Digital Product Experience (DPX) that Brands want their end consumers to experience across all their POS (in stores) and Online Channels
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