What are the challenges associated with the creation and dissemination of Brand DPX across channels?

Varied skills needed :

The DPX involves creating digital content that varies from structured text data to images to creative graphics to videos etc. Creation of such DPX’s needs expert resources across a range of skills. Manual skill based content is expensive and Brands are dependent on external agencies to get these developed.

Prohibitive costs of DPX content adaptation and UX limitations of Sales channel platforms :

Sales channels don’t often have tech capabilities to display all the varying formats and types of DPX content brands produce. Sales Channels typically have a one size fits all consumer UX for simplicity. Brands often have to adapt their DPX content to these formats and this not only reduce the actual quality of the Brand Story, it also adds adaptation expenses for the Brand.